Price. Sell. Paint.
Have you ever had questions about how to price, sell, or produce paint jobs profitably? Jon Bryant & Michael Murray use their combined 30+ years of experience in the painting industry to dig deep into finding the tools, tactics, and tricks to help you succeed. Sometimes they bring on industry leaders and experts to help break it down.
Price. Sell. Paint.
"Your Price is Too High"
Today, Jon Bryant & Michael Murray discuss the five words no painting company ever wants to hear: “Your price is too high.” They explore 3 reasons that price objections can occur, how sales reps can handle these situations, and how to avoid getting this response in the first place.
This episode emphasizes the importance of price conditioning and having budget conversations early on in the sales process. The hosts discuss the customer's perspective and emotional response to price (i.e., sticker shock). And finally, they highlight the need to focus on value-based selling throughout the entire sales process and why it's so important.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/
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