Price. Sell. Paint.

Follow-up Strategies for Painting Companies

Jon Bryant & Michael Murray Episode 15

This conversation discusses the importance of follow-ups in the sales process and provides strategies for effective follow-up communication in the painting industry. Jon Bryant & Michael Murray cover topics such as how to start the follow-up process, taking ownership of follow-ups, setting specific dates and times, challenges in getting back in touch with customers, best follow-up methods (automated vs. manual), effective communication in follow-ups, and avoiding desperation — i.e., what do when you’ve been ghosted. Finally, this episode emphasizes the importance of maintaining a professional approach, and understanding the customer's perspective and values.

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